CRM at the Speed of Light, Third Edition : Essential Customer Strategies for the 21st Century: Essential Customer Strategies for the 21st Century

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Mcgraw-hill, Jul 26, 2004 - Computers - 688 pages
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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

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About the author (2004)

Paul Greenberg (Manassas, VA) has many years of experience in ERP and CRM. He has built several SAP and PeopleSoft practices, and is on the boards of experts and advisors at DestinationCRM, SearchCRM, and CRMGuru.

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