Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age (Google eBook)

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Adams Media, Aug 17, 2008 - Business & Economics - 352 pages
4 Reviews
The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time--and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers--without the cost of a traditional big budget campaign!
  

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Review: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

User Review  - Jen Angel - Goodreads

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Review: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

User Review  - Katya Kean - Goodreads

Concise, meaty, motivational, and inspiring. Every few paragraphs I have to stop and jot down notes for myself of things to do. I had to go get sticky-tabs to insert here and there where I need to ... Read full review

Contents

chaPter
1
chaPter
7
chaPter
13
Your Campaign Starts with You
19
Build Relationships to Build Empires
25
chaPter
26
CHAPTER
31
Zero In on Your Market
33
Promote Early Forcefully and Fast
93
INDEX
115
Specialized Groups
153
OnAir and Start Your Own Program
197
and Reel In Publicity
237
PR People 2 55
255
and Turn Them Around 2 63
263
Newsletters
274

Grab Em Fast
39
Play the Numbers Game
49
Media KitsGuerrilla Style
57
Follow Up Follow Up Follow Up
67
Fifteen Things the Media Loves
77
Find Your Uniqueness and Capitalize on It
85
Fact Tips and Stats Sheets
288
Biographies
296
Story Angles
302
Testimonials 32 4
324
Copyright

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About the author (2008)

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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