The Master Switch: The Rise and Fall of Information Empires

Front Cover
Alfred A. Knopf, 2010 - Business & Economics - 366 pages
30 Reviews
In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.

As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.

Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.

Part industrial exposé, part meditation on what freedom requires in the information age,The Master Switchis a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

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The writing is brisk, intelligent, and challenging. - Goodreads
The writing is better than many technology books. - Goodreads
I learned a tonne writing it - Goodreads

Review: The Master Switch: The Rise and Fall of Information Empires

User Review  - Steele Dimmock - Goodreads

This book is a historical look at the last 100 years of technology. It wasn't what I expected and I don't think the Author needed to include the history and evolution of Hollywood - which I found only ... Read full review

Review: The Master Switch: The Rise and Fall of Information Empires

User Review  - Kirsten Zirngibl - Goodreads

Definitely recommended for understanding the monopoly-filled history of communications in America. It's a sobering historical context for what will probably happen with the internet, to some degree ... Read full review

About the author (2010)

Tim Wu is an author, a policy advocate, and a professor at Columbia University. He is best known for coining the term “net neutrality.” A veteran of Silicon Valley, in 2006 he was recognized as one of fifty leaders in science and technology by Scientific American magazine, and in 2007, 02138 magazine listed him as one of Harvard’s 100 most influential graduates. He writes for Slate, where he won the Lowell Thomas gold medal for Travel Journalism, and has contributed to The New Yorker, The New York Times, The Washington Post, and Forbes. He is also a fellow of the New America Foundation and the chairman of the media reform organization Free Press. He lives in New York.

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