The Word of Mouse: New Age of Networked Media (Google eBook)

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Agate Publishing, Mar 1, 2009 - Business & Economics - 216 pages
1 Review
An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.
  

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Review: The Word of Mouse: New Age of Networked Media

User Review  - BeyondDL - Goodreads

I found Banister's book to be over saturated with attempts to coin new phrases and show off new paradigms. And as such I will say that for me it was just infotainment. It is as if the work took me on ... Read full review

Contents

II
7
III
23
IV
49
V
63
VI
77
VII
91
VIII
105
IX
125
X
139
XI
173
XII
193
XIII
211
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Page 7 - If you can keep your head when all about you Are losing theirs and blaming it on you; If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated don't give way to hating, And yet don't look too good, nor talk too wise: If you can...

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