The Word of Mouse: New Age of Networked Media (Google eBook)

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Agate Publishing, Mar 1, 2009 - Business & Economics - 216 pages
1 Review

"An astounding vision of co-creation and empowerment in the decades ahead."

--David Siegfried, Booklist

A forward-looking account of how digital technology is leading us ever deeper into a new age of "networked media," expediting unprecedented communication, creativity and productivity in the workplace, as well as enriching our daily lives.

The Internet boom (and subsequent bust) was only the most conspicuous element of a tectonic shift that's changing the face of the entire media landscape. With their unabated proliferation, cable, CD/DVD, satellite, wireless and many other formats continue to drive radical change in how everyone uses media. Banister illustrates how media has evolved (from the telegraph to McLuhan to wireless digital) into a central element of every company's business ("all companies are now media companies") and outlines vanguard ideas for how our conception of "programming" in this age of networked media must evolve to help us realize its true potential. Word of Mouse is essential reading for professionals and consumers eager to learn what these evolutions portend, both at work and at home.

Jim Banister is a veteran media industry executive who's worked with the Walt Disney Company, Steven Spielberg's Survivors of the Shoah project, the BBC and Warner Brothers New Media. He has advised numerous companies on media strategy, and presently is developing XQuest, a cross-pollination of electronic games and television, for USA Network.

  

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Review: The Word of Mouse: New Age of Networked Media

User Review  - BeyondDL - Goodreads

I found Banister's book to be over saturated with attempts to coin new phrases and show off new paradigms. And as such I will say that for me it was just infotainment. It is as if the work took me on ... Read full review

Contents

II
7
III
23
IV
49
V
63
VI
77
VII
91
VIII
105
IX
125
X
139
XI
173
XII
193
XIII
211
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Page 7 - If you can keep your head when all about you Are losing theirs and blaming it on you; If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated don't give way to hating, And yet don't look too good, nor talk too wise: If you can...

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