The Word of Mouse: New Age of Networked Media (Google eBook)
"An astounding vision of co-creation and empowerment in the decades ahead."
--David Siegfried, Booklist
A forward-looking account of how digital technology is leading us ever deeper into a new age of "networked media," expediting unprecedented communication, creativity and productivity in the workplace, as well as enriching our daily lives.
The Internet boom (and subsequent bust) was only the most conspicuous element of a tectonic shift that's changing the face of the entire media landscape. With their unabated proliferation, cable, CD/DVD, satellite, wireless and many other formats continue to drive radical change in how everyone uses media. Banister illustrates how media has evolved (from the telegraph to McLuhan to wireless digital) into a central element of every company's business ("all companies are now media companies") and outlines vanguard ideas for how our conception of "programming" in this age of networked media must evolve to help us realize its true potential. Word of Mouse is essential reading for professionals and consumers eager to learn what these evolutions portend, both at work and at home.
Jim Banister is a veteran media industry executive who's worked with the Walt Disney Company, Steven Spielberg's Survivors of the Shoah project, the BBC and Warner Brothers New Media. He has advised numerous companies on media strategy, and presently is developing XQuest, a cross-pollination of electronic games and television, for USA Network.