The Aspirin Wars: Money, Medicine, and 100 Years of Rampant CompetitionMann and Plummer take us behind the scenes in the aspirin wars to penetrate the shores of capitalism and show the essence of competition at its canniest, most ruthless, most brilliant, and most fierce.ights to Atlantic. 8 pages of photographs. |
Contents
How on Earth Did All This Come About? | 7 |
JUST A BUSINESSMAN 13 | 12 |
Unsurpassed by Any Other Drug | 15 |
Copyright | |
22 other sections not shown
Common terms and phrases
acetaminophen acetanilid acetophenetidin advertising agency Ambruster Anacin analgesic analgesic market anticoagulants asked Bayer AG Bayer aspirin Bayer Company Bayer Cross Bayer name blood brand Bristol-Myers British Bufferin Cafiaspirina chemical claim clinical trials Collier commercial commission committee consumers Corcoran Datril decision dicumarol Diebold disease Docket doctors dose Duisberg Elwood Extra-Strength Farbenfabriken Bayer firm Food and Drug German headache heart attack Hill I.G. Farben ibuprofen industry inflammation ingredients Johnson & Johnson Journal June Kaelble label laboratory later Latin America lawyers Leverkusen Mann McClintock McNeil Mejoral million Möller Muurling Nazi NSDAP over-the-counter pain patent medicine percent Peto pharmaceutical platelets profits prostaglandins quotes reliever salicylic acid scientists sell side effects Soller Sterling Drug Sterling Products Sterling's stroke tablets told trade trademarks treatment Tylenol United Vane wanted Weiss Wiley Winthrop Wojahn York