The Mass Consumption Society |
Contents
Mass Consumption Society and Affluence | 11 |
Discretionary Income | 13 |
Consumer Investment | 16 |
Copyright | |
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addition advertising affluence American amounts answers appliances asked assets automobile business cycle business investment cent changes Chapter cold war compact cars consumer attitudes consumer behavior Consumer Sentiment debt desire developments discretionary durable early expectations extent factors families favorable findings fluctuations frequently houses important improve income groups indicate individual inflation influence installment buying installment credit instance intervening variables levels of aspiration major major appliances mass consumption society ment motives needs nomic notion opinion optimistic people's period postwar predict prevailing price increases private pension plans proportion psychological economics purchases question reactions recession recession of 1958 relation represent reserve funds respondents retirement prospects rising sample saving sizable social spending units standard of living statistical stimulate stockholders studies substantial sumer Survey Research Center tax cut tion trends unemployment unfavorable variables wants wealth willingness to buy World War II