Influence: Science and Practice

Front Cover
Pearson Education, 2009 - Compliance - 260 pages
457 Reviews
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
Great book with great insight. - Goodreads
The book is easy to read and quite enlightening. - Goodreads
The style of writing is breezy and narrative. - Goodreads

Review: Influence: Science and Practice

User Review  - Fabian Shughuli - Goodreads

I love the insight and richness of material presented in this book. An absolute must read for all marketers of both large and small companies and start-ups. This book has to be taken seriously for any person who intends to understand how to influence others.. Read full review

Review: Influence: Science and Practice

User Review  - Vitalijus Sostak - Goodreads

This is what I call practical psychology! This book is much-hyped, but it totally met my expectations: simple style with summaries at the end of each chapter., numerous real-life examples, based on ... Read full review

About the author (2009)

Robert B. Cialdini is Regents' Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing. He has taught at Stanford University and Harvard's Kennedy School of Government. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.

Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

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