Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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Review: Influence: The Psychology of PersuasionUser Review - Pankaj - Goodreads
A book on how the smart folks feed on neurological laziness of common folks, and how to somewhat supposedly counter that. Read full review
Review: Influence: The Psychology of PersuasionUser Review - Hans - Goodreads
'Know Thyself' is not just a catchy cliché, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the ... Read full review