Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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Review: Influence: The Psychology of PersuasionUser Review - David Harbour - Goodreads
If you read no other book on how we are influenced and how to influence, this is THE book. Cialdini's research is incredibly enlightening, and frightening. Read full review
Review: Influence: The Psychology of PersuasionUser Review - Tom Read - Goodreads
Lifts the curtain on how marketing and other forms of subconscious influence work. Makes you realise we're little more than reacting monkeys. In a good way. Read full review