Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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Review: Influence: The Psychology of PersuasionUser Review - John - Goodreads
Some interesting examples and trivia in here about the how people can be influenced, sometimes against predicted outcomes. Read full review
Review: Influence: The Psychology of PersuasionUser Review - Cameron - Goodreads
Somewhere between 3 and 4 stars. Got some good insights but felt slightly dishonest that he writes this book under the pretense of a "here's how they do it, so now you can fight back" mentality, when it's obviously written to help people who want to influence other people, ie, marketers. Read full review