Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
What people are saying - Write a review
Review: Influence: Science and PracticeUser Review - Fabian Shughuli - Goodreads
I love the insight and richness of material presented in this book. An absolute must read for all marketers of both large and small companies and start-ups. This book has to be taken seriously for any person who intends to understand how to influence others.. Read full review
Review: Influence: Science and PracticeUser Review - Mukesh Emes - Goodreads
In this book Robert Cialdini explains the techniques to influence people and how to use them to get more positive responses. He will explain these techniques with some great examples. He says' People ... Read full review