Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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Review: Influence: Science and PracticeUser Review - Fabian Shughuli - Goodreads
I love the insight and richness of material presented in this book. An absolute must read for all marketers of both large and small companies and start-ups. This book has to be taken seriously for any person who intends to understand how to influence others.. Read full review
Review: Influence: Science and PracticeUser Review - Vitalijus Sostak - Goodreads
This is what I call practical psychology! This book is much-hyped, but it totally met my expectations: simple style with summaries at the end of each chapter., numerous real-life examples, based on ... Read full review