Influence: Science and Practice
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Review: Influence: The Psychology of PersuasionUser Review - Carlos - Goodreads
I think this books is amazing and eye-opening. It is very entertaining to read, easy to understand with all the examples given. The books does not feel like some author just making stuff up to publish ... Read full review
Review: Influence: The Psychology of PersuasionUser Review - Jason - Goodreads
Had to read this for work. It's pretty bad. The author seems to lose focus in each chapter and just blathers on making loose connections. This book might be worth a read if you have a complete lack of critical thinking skills or self-awareness because otherwise it's just an insult. Read full review