Influence: Science and Practice

Front Cover
Pearson Education, Limited, 2009 - Compliance - 260 pages
615 Reviews

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
This book is fascinating and so easy to read. - Goodreads
My caution is to be wary of all the advice though. - Goodreads
Interesting, educational, but a little sad. - Goodreads

Review: Influence: The Psychology of Persuasion

User Review  - Ryan Dejonghe - Goodreads

This is not THE SECRET. After reading THE SECRET, and after suffering its onslaught of quote boxes, I sought a book that spoke the same language, but in a more coherent manner. The top-rated negative ... Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Emil Tabakov - Goodreads

Great book! Explains theory with a lot of real life examples. As I read it, I started noticing behavior patterns around me and this helps a lot. Read full review

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About the author (2009)

Robert B. Cialdini is Regents' Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing. He has taught at Stanford University and Harvard's Kennedy School of Government. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.

Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

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