Influence: Science and Practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
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Review: Influence: The Psychology of PersuasionUser Review - Jozef Gajdos - Goodreads
Probably one of the most important books a your person can read. Read full review
Review: Influence: The Psychology of PersuasionUser Review - Ivan Taylor - Goodreads
This was not the book that I thought it was. It is about how salesman try to sell things using unsavory methods and how to stop that from influencing you. Although many of the examples are old, they are still relevant. Read full review