Crash Course in Marketing for Libraries

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Libraries Unlimited, 2007 - Language Arts & Disciplines - 177 pages
2 Reviews
Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described.

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LibraryThing Review

User Review  - davidloertscher - LibraryThing

Blanche Wools has created a series of crash course books that give the kernal of an idea with lots of examples. Thus, Alman, a pro at marketing gives us just 58 pages of essential information about ... Read full review

Review: Crash Course in Marketing for Libraries

User Review  - Marcia - Goodreads

Good easy-to-read resource. I was familiar with much of it from my coursework, but the Appendices gave nice examples. Read full review

Contents

Chapter 1The Planning Process for Your Marketing Plan
2
Chapter 2Develop a Marketing Plan
21
Using the Media Newsletters
31
Copyright

8 other sections not shown

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About the author (2007)

Susan Webreck Alman is the Director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

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