Crash Course in Marketing for Libraries

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Libraries Unlimited, 2007 - Language Arts & Disciplines - 177 pages
2 Reviews

Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described.

Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian.

Created for those with little formal LIS training who are working in small, rural libraries, this entry in the "Crash Course" series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

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LibraryThing Review

User Review  - davidloertscher - LibraryThing

Blanche Wools has created a series of crash course books that give the kernal of an idea with lots of examples. Thus, Alman, a pro at marketing gives us just 58 pages of essential information about ... Read full review

Review: Crash Course in Marketing for Libraries

User Review  - Marcia - Goodreads

Good easy-to-read resource. I was familiar with much of it from my coursework, but the Appendices gave nice examples. Read full review

Contents

Chapter 1The Planning Process for Your Marketing Plan
2
Chapter 2Develop a Marketing Plan
21
Using the Media Newsletters
31
Copyright

8 other sections not shown

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About the author (2007)

Susan Webreck Alman is the Director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

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