Business Research Methods
Cengage Learning, Mar 12, 2012 - Business & Economics - 696 pages
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Beginning Stages of the Research Process
Research Methods for Collecting Primary Data
Sampling and Fieldwork
Data Analysis and Presentation
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