Actionable Web Analytics: Using Data to Make Smart Business Decisions (Google eBook)

Front Cover
John Wiley & Sons, Aug 27, 2007 - Computers - 256 pages
7 Reviews
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
  

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Review: Actionable Web Analytics: Using Data to Make Smart Business Decisions

User Review  - Marijka - Goodreads

While this book is starting to feel dated, there are still good nuggets of information, especially for someone who is just getting started in the world of web analytics. Read full review

Review: Actionable Web Analytics: Using Data to Make Smart Business Decisions

User Review  - Varun - Goodreads

Its a great for a person new in web analytics. Read full review

Contents

Using Data To Make Smart Business Decisions Part II Shifting to a Culture of Analysis
Using Data To Make Smart Business Decisions Part III Proven Formula for Success

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About the author (2007)

Jason Burby is Chief Analytics and Optimization Officer for ZAAZ, Inc., a web design and analytics consulting firm. His clients have included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual, Reuters, T-Mobile, Levi Strauss, and Microsoft.

Shane Atchison, co-founder and CEO of ZAAZ, Inc., leads its long-term strategic vision of helping companies realize the potential of the Internet and its impact on their business. Among his client list have been Converse, Sony, Ford, Microsoft, and National Geographic.

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