Actionable Web Analytics: Using Data to Make Smart Business Decisions (Google eBook)
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
What people are saying - Write a review
Review: Actionable Web Analytics: Using Data to Make Smart Business DecisionsUser Review - Marijka - Goodreads
While this book is starting to feel dated, there are still good nuggets of information, especially for someone who is just getting started in the world of web analytics. Read full review
Review: Actionable Web Analytics: Using Data to Make Smart Business DecisionsUser Review - Varun - Goodreads
Its a great for a person new in web analytics. Read full review