Actionable Web Analytics: Using Data to Make Smart Business DecisionsKnowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics. |
Contents
Using Data To Make Smart Business Decisions Part III Proven Formula for Success | |
Using Data To Make Smart Business Decisions Index | |
Other editions - View all
Actionable Web Analytics: Using Data to Make Smart Business Decisions Jason Burby,Shane Atchison No preview available - 2007 |
Common terms and phrases
A/B test agency analytics tools aren’t attitudinal audience bottom line brand business goals call center calls to action campaign changes channel Chapter clients company’s competitive data competitors consumer conversion rate cost create creative brief customers data-driven organization doesn’t drive Dynamic Prioritization e-commerce e-mail example experience focus identify impact implementation important improve information architects initiatives insight isn’t key performance indicators KPIs landing pages lead leverage look managers measure methodology monetization models multivariate testing offline Omniture opportunities optimization options overall business percent potential problem purchase reports revenue RobotWear segments site’s specific step strategy success targets there’s they’re things track typically understand users vendor visitors we’ll we’ve Web Analytics Association web-analytics WebTrends what’s you’ll you’re ZAAZ