Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve (Google eBook)

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Penguin, Dec 26, 2008 - Business & Economics - 256 pages
2 Reviews
An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.

His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
  

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Review: Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

User Review  - Denis - Goodreads

A quick lively romp through the celebrity world of PR guru Howard Bragman, who manages to give a spirited and charged path for achieving your best visibility, defining your personal brand proposition ... Read full review

Review: Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

User Review  - Maureen Flatley - Goodreads

This readable, straightforward, entertaining book from Howard Bragman is the perfect introduction for individuals, businesses, non profits and advocacy groups who want to work with and influence the ... Read full review

Contents

Title Page
GOING TO THE NEXT LEVEL
CRAFTING YOUR VISION
GETTING THE GOODS
PREPARING TO FEED THE BEAST
THE PUBLICIZABLE
THE SECRETS OF PRESS
PRESS AGENTRY SUPPRESS AGENTRY
WHAT ANGELINA JOLIE KNOWS THAT YOU DONT
HOW TO MAKE A GREAT SPEECH HOLLYWOOD
THE TEN COMMANDMENTS OF
Copyright

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About the author (2008)

Howard Bragman is CEO of the public relations agency Fifteen Minutes and the founding partner of Bragman Nyman Cafarelli, the largest entertainment PR firm in the world. He has represented some of the most famous celebrities, companies, and events in the world. He appears regularly on television to comment on entertainment and cultural issues.

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