Basics Design 01: Format

Front Cover
AVA Publishing, 2005 - Design - 176 pages
1 Review
Basics Design: Format discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results, within all print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Format represents the physical point of contact with the user; affecting how we receive a designís printed or online information. Basics Design: Format provides a detailed guide to its successful implementation for students and professionals alike.
  

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Review: Format (Basics Design #1)

User Review  - Pavel Kočička - Goodreads

Great informative book about format, printing techniques and finishing. A lot of great examples. Good written and very well done. I love works from Ambrose and Harris. Read full review

Contents

Introduction
5
How to get the most out of this book
7
The Book
9
The Magazine
41
The Poster
48
The Object
60
The Screen
98
The Brochure
106
Glossary
160
Conclusion
172
Acknowledgements
174
Contacts
176
Back Cover
178
Copyright

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About the author (2005)

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging

Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Bibliographic information