Corporate Purpose: Why it Matters More Than Strategy
Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. They are: Toyota's corporate culture, Kaizen philosophy of continuous improvement, Kanban and Just-In-Time (JIT) production systems, zero defect goal, a lean production system, fast product cycle, ringi or consensus bottom-up decision making, pursuit of highest customer satisfaction, and high quality products. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.
The study concludes that Toyota is driven by corporate purpose. At Toyota, purpose is clearly understood and internalized by its senior management. The ideologies embodied in purpose provide a strong and unifying mechanism that stimulates the energies and efforts of its employees, and provides a moral compass to attain that meaningful, value-laden purpose of the organization.
Toyota's purpose is crafted in its stakeholders power structure, its environment, and its cultural values and assumptions. Toyota's purpose is to be a well-balanced global corporation that is a contributing member of the local communities. It strives to attain this by taking care of its employees, suppliers, and local communities, and by improving the quality of life of people in these communities. The main drivers behind Toyota's strategic key decisions are pursuit of harmonious growth and enhancement of profitability. Toyota's strategic decisions are linked through its key objectives to its operative purpose, which also is its stated purpose.
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The Divine Right of Capital: Dethroning the Corporate Aristocracy
Limited preview - 2001
CHAPTER ONE Introduction
CHAPTER TWO Corporate Purpose
CHAPTER THREE The Industry Toyoia and the Environment
CHAPTER FOUR Toyotas Purpose
CHAPTER FIVE Toyotas Key Objectives
CHAPTER SIX Toyotas Key Decisions
CHAPTER SEVEN Conclusions
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CSE :: 기업가정신연구센터
Corporate purpose : why it matters more than strategy. 저자, "Basu, Shankar". 출판사, Garland Pub. 출판년, 1999. ISBN, 8935204870 ...
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Corporate Purpose : Why It Matters More Than Strategy. 정가, 90000원. 판매가, 90000원 + 수수료 (0% DC). 적립금, 1800(2%). ISBN10. ISBN13, 9780815333746 ...
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