Free Gift Inside!!: Forget the Customer. Develop Marketease

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Wiley, Nov 17, 2003 - Business & Economics - 300 pages
2 Reviews
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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Review: Free Gift Inside!!: Forget the Customer. Develop Marketease

User Review  - Richard Mulholland - Goodreads

Nice read, not too much new insight, but worthwhile Read full review

Review: Free Gift Inside!!: Forget the Customer. Develop Marketease

User Review  - Henry Manampiring - Goodreads

TORTURE your customers! Isn't that brilliant? Read full review

Contents

Free Gifts
Preface Got them old B1B2 US visitors visa blues
How to cope with canny customers 25
Copyright

11 other sections not shown

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About the author (2003)

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

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