Call of the Mall: How We Shop

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Profile Books Limited, Nov 10, 2005 - Consumer behavior - 240 pages
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Nothing exemplifies shopping more than the mall or shopping centre. It is the US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out and where many people find their first jobs.

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About the author (2005)

Paco Underhill is an environmental psychologist and founder of a market research and consulting company called Envirosell. His books include Why We Buy : The Science of Shopping, Call of the Mall: The Geography of Shopping, and What Women Want.

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