Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
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Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Hope - Goodreads
A fun interesting read Read full review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Frederic - Goodreads
Great book. A must read for anyone that wants to better communicate ideas using stories. Do you know why Disney calls its employees “cast members”? Why If I look at the mass, I will never act. If I ... Read full review