Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
What people are saying - Write a review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Matt Stevens - Goodreads
I made it about 3 audio CDs into this book before I got bored out of my mind and gave up. I don't know if it was just me (sometimes happens) or the writing. But it did nothing for me. Read full review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Thalia Thompson - Goodreads
Interesting book. Was expecting a frothier piece but was impressed with the research, references etc Read full review