Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
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Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Maurya - Goodreads
I have enjoyed all the books by Chip (&Dan) Heath. They follow a similar style of writing, but change topics. Think it could be a booklet instead of a book to get the same points across, but in general it is a good story. Read full review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Charissa Riddle - Goodreads
This book is full of fun and practical examples of how to tell a story and get the idea noticed. I love how applicable the concepts are and how the presentation of the ideas is so engaging. Read full review