Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
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Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Jeffrey Williams - Goodreads
This is a great book filled with wonderful anecdotes to illustrate the points that the authors are trying to make. There is a lot of power in the methodology that they bring forth in this book and it is easy to read. I rate this one quite highly. Read full review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Hope - Goodreads
A lot of good info and insight. Makes you think about how you present content to your team and your audience. Read full review