The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
What people are saying - Write a review
Review: The Design of Everyday ThingsUser Review - Shubham Jain - Goodreads
Feel foolish forgetting card in the ATM, pushing a pull door, or not able to figure out how to control a machine? Well, be surprised, its not your fault. TDET, is not a manual for a designer but a ... Read full review
Review: The Design of Everyday ThingsUser Review - Ania - Goodreads
Good ideas, shorter would be better. Read full review