The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
What people are saying - Write a review
Review: The Design of Everyday ThingsUser Review - Disha - Goodreads
Highly technical Read full review
Review: The Design of Everyday ThingsUser Review - Zhi Han - Goodreads
This is a great book on usability. I am not familiar with this field but it sure feels like a classic. Don Norman gets his point clear and vividly. Usability indeed is very important and it should be part of the design. And usability should not be second place to aesthetics. Read full review