The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
431 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Great premise--OK execution - Goodreads
This book is really hard to read. - Goodreads
Fantastic introduction to interface design. - Goodreads
I read it to gain insight into software usability. - Goodreads
Great book for simple but obvious insights. - Goodreads
The basic premise though has not changed. - Goodreads

Review: The Design of Everyday Things

User Review  - Nelson Minar - Goodreads

One of those highly recommended books that when you finally read it is disappointing. The premise is great - talk about designing those objects we use everyday, doors and stereos and light switches ... Read full review

Review: The Design of Everyday Things

User Review  - Roy Helge - Goodreads

This was probably revolutionary when it came out. But the author fails to distinguish between technological shortcomings and design shortcomings. today the book and its ideas are dated, although that ... Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former ÒApple Fellow,Ó and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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