The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
324 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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A very good intro to UX - Goodreads
Great premise--OK execution - Goodreads
Great book for simple but obvious insights. - Goodreads
Fantastic introduction to interface design. - Goodreads
The basic premise though has not changed. - Goodreads

Review: The Design of Everyday Things

User Review  - Jessica May - Goodreads

Too general to be valuable. Too many sentences like this: "Each discipline has a different perspective of the relative importance of the many factors that make up a product." Read full review

Review: The Design of Everyday Things

User Review  - Traveller - Goodreads

Excellent piece of non-fiction. This book is a prescribed textbook for a course on computer interface design that I'm doing. Once I really started reading it, I almost couldn't put it down - it was so ... Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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