The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Iain - Goodreads
Norman shows he still has solid insights into product design and human behavior in this update of his 80's classic. Read full review
Review: The Design of Everyday ThingsUser Review - Raphael Gaschignard - Goodreads
Absolutely a joy to read. An eye-opener on the faillures of design over the years. Very much about utilitarian design though ( so artsy types might be offended) Read full review