The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
340 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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5 stars
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3 stars
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2 stars
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Great premise--OK execution - Goodreads
Fantastic introduction to interface design. - Goodreads
Great book for simple but obvious insights. - Goodreads
Slightly tighter prose. - Goodreads
The basic premise though has not changed. - Goodreads
First of all, the book references illustrations. - Goodreads

Review: The Design of Everyday Things

User Review  - Joaquin - Goodreads

A must-read about UX Read full review

Review: The Design of Everyday Things

User Review  - Amy Goodchild - Goodreads

Some useful information but, honestly, this book was a bit of a slog to get through. I feel like it goes into too much detail on some things, in a way that is essentially just repeating the same ... Read full review

All 13 reviews »

About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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