The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Fab - Goodreads
Wow. This is definitely a book worth reading for anyone that is involved with making products. After reading this you will see the world a little differently and begin to better notice both good and bad design. Read full review
Review: The Design of Everyday ThingsUser Review - Elliot Jackson - Goodreads
Despite most of the examples given no longer being relevant (he writes about pay phones, VCRs and explains what a mouse is), this is still a good UX book that's worthwhile reading if you build things. Read full review