The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Arun Mahendrakar - Goodreads
I had this book on my list for quite some time, but somehow it was getting postponed. Now that I've read it, I'm glad I did. The concepts mentioned by Donald were no doubt very interesting, but the ... Read full review
Review: The Design of Everyday ThingsUser Review - Dan Thoresen - Goodreads
Very interesting and foundational for the field, but it honestly read quite a bit outdated. A lot of the aspects of the book seem to me to be pretty well incorporated into society today. Also, I'm not ... Read full review