The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Kevin Lau - Goodreads
Great book on design. Even just access to the vocabulary of design improves the way you look at how things are built. Would definitely reread at some point because there is so much in the book. Read full review
Review: The Design of Everyday ThingsUser Review - qqqqqqqq - Goodreads
Norman gave me a whole new perspective of everyday objects. I can no longer open a door without noticing how it's designed. There is the door that lacks visual cues on which side to push. And just as ... Read full review