The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
401 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Great premise--OK execution - Goodreads
Fantastic introduction to interface design. - Goodreads
Great book for simple but obvious insights. - Goodreads
The basic premise though has not changed. - Goodreads
First of all, the book references illustrations. - Goodreads

Review: The Design of Everyday Things

User Review  - Kevin Lau - Goodreads

Great book on design. Even just access to the vocabulary of design improves the way you look at how things are built. Would definitely reread at some point because there is so much in the book. Read full review

Review: The Design of Everyday Things

User Review  - qqqqqqqq - Goodreads

Norman gave me a whole new perspective of everyday objects. I can no longer open a door without noticing how it's designed. There is the door that lacks visual cues on which side to push. And just as ... Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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