The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
381 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

What people are saying - Write a review

User ratings

5 stars
125
4 stars
135
3 stars
87
2 stars
30
1 star
4

Great premise--OK execution - Goodreads
Fantastic introduction to interface design. - Goodreads
Great book for simple but obvious insights. - Goodreads
The basic premise though has not changed. - Goodreads
First of all, the book references illustrations. - Goodreads

Review: The Design of Everyday Things

User Review  - Sigma - Goodreads

This was probably a very good book back when it was first released, but it hasn't aged well. Half the things mentioned in its examples are not used anymore, and many of the predictions made for future ... Read full review

Review: The Design of Everyday Things

User Review  - Pascal Wagner - Goodreads

It was ok. My intention was to learn more about design. I learned a bit more than I already knew but I ended up skimming through a lot of the book. It just seemed heavy and focused on a lot of other things that just straight design. I wonder if I would have liked the condensed version better. Read full review

All 15 reviews »

About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

Bibliographic information