Marketing: The Core

Front Cover
McGraw-Hill/Irwin, 2004 - Business & Economics - 405 pages
7 Reviews
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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Review: Marketing: The Core with Online Learning Center Premium Content Card

User Review  - Anna Rose - Goodreads

If you are looking for a overview of marketing, this book is very helpful. Also the amount of pictures, real life examples, and charts makes it a very simple read. Read full review

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