books.google.com - "Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must shift their focus away from marketing to people and toward...http://books.google.com/books/about/Conquering_Consumerspace.html?id=wBej3cFqSSAC&utm_source=gb-gplus-shareConquering Consumerspace
