JSTOR: Echoes from 'Zenith:' Reactions of American Businessmen to ... The Babbitt Warren (1927), a scathing critique of business-oriented American society by the English writer, cem Joad, suggested that the ultimate embodi- ... links.jstor.org/ sici?sici=0007-6805(196722)41%3A2%3C123%3AEF'ROA%3E2.0.CO%3B2-T