Daily Newspapers, Monopolistic Competition and Economies of Scale |
Contents
Observed Structure and the Theory | 15 |
An Empirical Test | 26 |
4 | 30 |
Copyright | |
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Common terms and phrases
adver advertiser demand advertising space algebraic structure annual appendix assumption average buyer preferences changes classified advertising column inches competition cost per subscriber covariance daily circulation declining defined demand functions dollars economies of scale Editor and Publisher endogenous endogenous variables estimator bias evidence exogenous firm's households hypothesis test identical inch of advertising increase input interpretation isolate structure Kuhns sample legal advertising logarithm long-run marginal cost marginal cost functions marginal subscription cost Markham 23 mators matrix monopolistic competition national advertising natural logarithm newspaper cost function newspaper firm newspaper output newspaper product observations parameter estimates partial derivatives percent plant scale possible priori production function profit maximizing published space questionnaire random variables reported scalar scale economy hypothesis second differential small firms space published specification error SRDS sample subscriber-inch output subscriber-inch prices subscriber-inches of advertising subscription output tion Trade Zone TSLS estimators typical firm values vector