Radically Transparent: Monitoring and Managing Reputations Online (Google eBook)

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John Wiley & Sons, Aug 14, 2009 - Computers - 378 pages
5 Reviews
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
  

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A must to read book for a y serious e commerce web business.

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I stumbled to this book while looking for contests that gave away laptops as prizes. Although I did not win the laptop, I consider myself a winner because without this book, I do not know the importance of being a blogger. This book is the best book I've read on reputation management. It is also a guide for companies to be aware that bloggers are always watching their backs for errors that could bring them down.  

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Contents

Monitoring and Managing Reputations Online Part I Understanding Your Online Reputation
1
Monitoring and Managing Reputations Online Part II Building Your Radically Transparent Reputation
79
Monitoring and Managing Reputations Online Part III Monitoring Repairing and Planning your Online Reputation
269

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About the author (2009)

Andy Beal is a consultant and one of the world’s most respected experts in online reputation monitoring and management. He has worked with Motorola, Lowe’s, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning Marketing Pilgrim blog (marketingpilgrim.com), Beal has been featured in Dow Jones, Washington Post, and BusinessWeek. He is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal, Washington Post, and BusinessWeek.

Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing, the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.

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