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I stumbled to this book while looking for contests that gave away laptops as prizes. Although I did not win the laptop, I consider myself a winner because without this book, I do not know the importance of being a blogger. This book is the best book I've read on reputation management. It is also a guide for companies to be aware that bloggers are always watching their backs for errors that could bring them down.
Review: Radically Transparent: Monitoring and Managing Reputations OnlineUser Review - Chris - Goodreads
A bit too much emphasis on convincing people about the importance of online reputation management. But they don't really describe it as a how to, so my fault for expecting that. Read full review
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Apple’s Aquafina audience avatar become radically transparent blog post bloggers blogosphere brand build channels Chapter citizen journalists company’s consumers conversation corporate blog create crisis del.icio.us Dell’s detractor discover discuss e-mail eBay employees engage ensure Facebook feedback Figure Flickr forums goals Google Google’s search images important individual industry iPhone keywords Lenovo LinkedIn listen llll lllll lllll lllll look marketing Matt Mullenweg million MySpace negative offer offline online reputation podcasts popular positive press release pressroom professional radically transparent readers relevant reputation management reputation monitoring reputation online respond Robert Scoble RSS feed search engine search engine optimization search results share social bookmarking social media social networks stakeholders story strategies Technorati there’s tion track trust updates users what’s writing Yahoo you’ll YouTube