Hospitality Marketing Management

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John Wiley and Sons, Feb 9, 2009 - Business & Economics - 672 pages
2 Reviews
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
  

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Contents

Marketing
41
Chapter 3
82
Chapter 5
158
Marketing Channels
315
Electronic Commerce
343
PART FIVE
381
Advertising and Media Planning
434
Sales Promotions Merchandising
471
Personal Selling
505
PART
547
Destination Marketing
591
Glossary
620
Index
649
Copyright

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About the author (2009)

Robert D. Reid is Dean and Professor of the College of Business at James Madison University, Harrisonburg, Virginia.

David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.

Bibliographic information