Mail order selling made easier: a step-by-step guide to organizing and carrying out a successful direct marketing program

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Ad-Lib Publications, 1990 - Business & Economics - 287 pages
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Mail order selling made easier: a step-by-step guide to organizing and carrying out a successful direct marketing program

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This book is a great bargain for any business or organization trying to sell products or services via direct mail. A practical, extremely detailed guide, it leads the reader through every stage of ... Read full review

Contents

Introduction How to Get the Most Out of This Book
11
How to Find a Product Produce
23
How to Make a Profit with Direct Mail
39
Copyright

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About the author (1990)

Kremer is Reader in Psychology at The Queen's University Belfast, where he has lectured in applied psychology since 1980.

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