Social Semiotics

Front Cover
Cornell University Press, 1988 - Language Arts & Disciplines - 285 pages
2 Reviews
Semiotics was defined by Ferdinand de Saussure as "the science of the life of signs in society." Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be integrated with the social analysis of power, ideology, gender, and class.Social Semiotics explores the many possibilities for semiotic analysis that are created by the assumption that signs and messages must always be situated within the context of social relations and processes. Approaching semiotics as an evolving theory, Hodge and Kress first review the work of theoretical founders, including Saussure, C. S. Peirce, I. Voloshinov, and Freud. They build on the legacy of Voloshinov, who linked semiotics with the study of ideology, and develop the implications of his assertion that the form of signs is determined not only by the social organization of the participants but also by the immediate conditions of their interaction. Showing how such an approach can illuminate key issues is literary theory and communications, the authors analyze messages ranging from literary texts, television, and billboards to social interactions at home and school.
  

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Review: Social Semiotics

User Review  - Frederic Gleach - Goodreads

One of my favorite books on semiotics, and accessibly written. Its survey of the history of the ideas is a great introduction - I've taught it several times. Read full review

Review: Social Semiotics

User Review  - Tara Brabazon - Goodreads

A fellow academic that I work with at UOIT asked me last week what were the three books that changed my life. I replied, EP Thompson's _The Making of the English Working Class_, Greil Marcus's ... Read full review

Contents

The Founding Fathers Revisited
13
the Semiosic Dimension
37
Style as Ideology
79
Social Definitions of the Real
121
Transformation and Time
162
the Social Meaning
204
Training Subjects for Culture
240
Key Concepts in a Theory of Social Semiotics
261
Annotated Bibliography
269
Index
280
Copyright

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About the author (1988)

Gunther Kress is Professor of Education and English at the Institute of Education, University of London. He has an interest in the interrelations in contemporary texts of different modes of communication and their effects on forms of learning and knowing. His recent publications include Reading Images(1996) with T. van Leeuwen; Before Writing: Rethinking the Paths to Literacy (1997); Multimodal Discourse(2001) with T. van Leewuen; and Literacy in the New Media Age (2002).

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