Managerial economics and organizational architecture
McGraw-Hill/Irwin, 2004 - Business & Economics - 678 pages
Brickley/Smith/Zimmerman's new approach to managerial economics takes models from recent economics research and applies this research to the internal structure of the firm. After teaching basic applied economics, the authors look inside the firm and apply this analysis to management decision making.
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Airbus analysis assets average cost behavior benefits Boeing Chapter choice choose compensation competitive consumers contracting costs corporate cost curves customers decentralization decision rights demand curve discuss economic effects efficient effort employees Enron equilibrium evaluation example expected factors Figure firm firm's focus function given important incentive problems income increase indifference curve individual industry input instance investment isocost isoquant Journal labor long-run average cost lower managerial managers manufacturing marginal cost marginal product marginal revenue maximize Merrill Lynch million motivate Nash equilibrium opportunity cost optimal organization organizational architecture output owners payoffs percent performance potential profits purchase quantity reduce regulation returns to scale risk sell shareholders slope Source specific knowledge strategy suppliers supply tickets tion transactions transfer price units utility variable Wal-Mart Wall Street Journal