Cross-Cultural Business Behavior: Marketing, Negotiating and Managing Across Cultures

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Handelshøjskolens Forl., 1996 - Business & Economics - 244 pages
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Despite all we hear about the "borderless world," differing business customs and practices in fact continue to be invisible barriers to global trade. Cross-Cultural Business Behavior shows business executives how to overcome these unseen obstacles to international success.

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Contents

Introduction
7
RelationshipFocused Cultures
17
Focusing on the Customer
109
Copyright

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