Start with why: How Great Leaders Inspire Everyone to Take Action

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Portfolio / Penguin, 2011 - Business & Economics - 246 pages
40 Reviews
..."Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit--those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire..."--Jacket.

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Start with Why: How Great Leaders Inspire Everyone to Take ActionのUmebachiさんの感想・レビュー

User Review  - Umebachi - 読書メーター

Read Japanese translation of this book. One of the best books I've read in recent five years. Very much inspired. I recommend my friends to read this book or view the following link (so that you may become wanting to read this book) ;) http://www.ted.com/ Read full review

Review: Start with Why: How Great Leaders Inspire Everyone to Take Action

User Review  - Jd Layman - Goodreads

I loved the first half. The book got a bit repetitive. It felt like Sinek was grasping to fill extra pages. Read full review

About the author (2011)

Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.

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