Winning marketing strategies

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Prentice Hall, 1999 - Business & Economics - 382 pages
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This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.

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Contents

Think Like a Marketing Superstar
1
Creativity in Marketing and Sales
9
CHAPTER
16
Copyright

36 other sections not shown

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About the author (1999)

Feig has twenty years of experience developing marketing programs for corporations. He is also the founder of the Center for Product Success.

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