Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World (Google eBook)

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Penguin, Feb 28, 2008 - Nature - 432 pages
22 Reviews
Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
  

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Review: Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

User Review  - Mckinley - Goodreads

Follow-up to Silent Spring. What you can do now about environmental concerns that have been accruing since at least the 1950s. 1. Buy less 2. Read the label 3. Support sustainable standards 4. Look ... Read full review

Review: Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

User Review  - Goodreads

Follow-up to Silent Spring. What you can do now about environmental concerns that have been accruing since at least the 1950s. 1. Buy less 2. Read the label 3. Support sustainable standards 4. Look ... Read full review

Contents

INTRODUCTION
ix
IF IT CAN HAPPEN TO AN ALLIGATOR CAN IT HAPPEN TO YOUR SON? WHY YOUR BIG GREEN PURSE MATTERS
1
CUTTING THROUGH THE CONFUSION THE BIG GREEN PURSE PRINCIPLES
23
BEAUTYOR THE BEAST? COSMETICS AND PERSONALCARE PRODUCTS
45
CAR TALKAND MORE DRIVING AND TRANSPORTATION
79
HOT STUFF COFFEE TEA COCOAAND THE SKINNY ON CHOCOLATE
119
WE ARE WHAT WE EAT FRUITS VEGGIES DAIRY MEAT POULTRY AND SEAFOOD
145
CLEAN AND GREEN CLEANSERS SCRUBS POLISHES AND FRESHENERS
185
ECO CHIC CLOTHING ACCESSORIES AND JEWELRY
213
GARDEN OF EDEN LAWN GARDEN AND PATIO
247
KID STUFF BABIES AND CHILDRENS FOOD GEAR AND TOYS
281
PLUGGED IN LIGHTS APPLIANCES AND ELECTRONICS
317
HOME GREEN HOME FURNITURE PAINT FLOORING AND FABRICS
351
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