The Age of Discovery, 1400-1600

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Psychology Press, 2002 - History - 69 pages
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The Age of Discovery explores one of the most dramatic features of the late medieval and early modern period: when voyagers from Western Europe led by Spain and Portugal set out across the world and established links with Africa, Asia and the Americas. This book examines the main motivations behind the voyages and discusses the developments in navigation expertise and technology that made them possible.
This second edition brings the scholarship up to date and includes two new chapters on the important topics of the idea of "discovery" and on biological and environmental factors which favoured or limited European expansion.
  

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Contents

Part
1
Part
35
Notes
62
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About the author (2002)

David Arnold was Assistant Professor of Business Administration at the Harvard Business School and head of its International Marketing Management course. Now an independent consultant and educator, he specializes in international marketing, branding, market analysis, and strategy formulation. His innovative recent work has appeared in Harvard Business Review, Journal of International Business Studies, Sloan Management Review, California Management Review, and the Marketing Science Institute working paper series. He has served as visiting or resident faculty member at leading business schools in Great Britain, Japan, Switzerland, Spain, Argentina, Finland, India, and Pakistan. Arnold's previous book, The Handbook of Brand Management, has been published in 10 languages.

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