books.google.com - With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of...http://books.google.com/books/about/Building_brand_value_the_playboy_way.html?id=xL0cGu1ISVEC&utm_source=gb-gplus-shareBuilding brand value the playboy way
