Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (Google eBook)

Front Cover
FT Press, Feb 19, 2009 - Business & Economics - 352 pages
7 Reviews

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

  

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LibraryThing Review

User Review  - davedonelson - LibraryThing

There is a lot of "why" but very little "how" in this book that bills itself as being about the transformation of the public relations industry brought about by Web 2.0. Page after page describes how ... Read full review

Review: Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

User Review  - Katie - Goodreads

Reading this in preparation for a new job in interactive/digital PR. So far, it's been very insightful on where PR fits into the SM world Read full review

Contents

Social Media The Reinvention of Public Relations
1
The True Value of New PR
5
Facilitating Conversations New Tools and Techniques
81
Participating in Social Media
151
PR 20 A Promising Future
197
Convergence
269
The SEC and the Importance of Recognizing Corporate Blogs as Public Disclosure
283
Its Alive
291
Index
299
Copyright

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About the author (2009)

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. One of the original thought leaders who paved the way for Social Media and PR 2.0, Solis cofounded the Social Media Club and is a founding member of the Media 2.0 Workgroup. He currently blogs about the evolution and future of PR and marketing at PR 2.0 (www.briansolis.com), which is considered one of the most influential marketing blogs in the world.

 

Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 20 + year veteran in PR and marketing, she is the author of five FT Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional , Putting the Public Back in Public Relations , and PR 2.0: New Media, New Tools, New Audiences .

Deirdre speaks both nationally and internationally on the topics of PR, social media and marketing. She is a recognized PR blogger at PR 2.0 strategies, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

 

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