The Big Switch: Rewiring the World, from Edison to Google

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W. W. Norton & Company, 2008 - Computers - 278 pages
38 Reviews

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing -- and what it means for all of us.

 

  

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Review: The Big Switch: Rewiring the World, from Edison to Google

User Review  - Jim Nielsen - Goodreads

I love Carr's writing on technology. I read this book over six years after it was published, but most of it was still quite relevant to today's tech scene. He has such a fascinating way of seeing through overhyped technology and revealing the often overlooked effects it has on our humanity. Read full review

Review: The Big Switch: Rewiring the World, from Edison to Google

User Review  - Mersal - Goodreads

"The Big Switch" by Nicholas G. Carr is a novel that discusses the evolution of technology and moreover, how it has affected human nature. He takes us back to Thomas Edison's creation of technology ... Read full review

Contents

A Doorway in Boston
1
One Machine
7
Burdens Wheel
9
The Inventor and His Clerk
25
Digital Millwork
45
Goodbye Mr Gates
63
The White City
85
Living in the Cloud
105
The Great Unbundling
149
Fighting the Net
169
A Spiders Web
185
iGod
211
Flame and Filament
231
Notes
235
Acknowledgments
261
Index
263

World Wide Computer
107
From the Many to the Few
127

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About the author (2008)

Nicholas Carr is the best-selling author of The Shallows , a Pulitzer Prize finalist, The Big Switch , and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and The New Republic. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review. He lives in Colorado.

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