Relentless: the Japanese way of marketing
This illuminating look at how the Japanese target, invade, and conquer new markets abroad is an essential resource for any business professional who completes anywhere against Japanese. Johanssen and Nonaka, both leading experts on Japanese business with access to the country's major firms, draw fascinating comparisons between Western and Eastern marketing goals, strategies, techniques, and underlying beliefs. Line drawings. Graphs.
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Relentless: the Japanese way of marketingUser Review - Book Verdict
In Japanese companies, market research is done not simply by underlings but by everyone in the firm, thus relaying the importance of this task. Market-research collaborators Johansson and Nonaka offer insights here into the dualism between producers and sellers, engineers and marketers, professionals and amateurs evident in the mindset of U.S. firms--dualisms which only create a gap that hinders effective marketing. Among other things, the authors successfully argue that because the Japanese don't acknowledge these dualisms, they have been able to introduce new products faster, make real improvements on existing products, and train distributors properly, viewing them as the first customer. Extensive endnotes and graphs enhance the text. Recommended for international business collections.--Lisa K. Miller, Paradise Valley Community Coll. Lib., Phoenix, Ariz.
Review: Relentless: The Japanese Way of MarketingUser Review - David Owen - Goodreads
I discovered this book featured in a list of the Best Marketing Books of All Time and decided to give it a shot. While a bit dated in its case studies, I found it spot on in its analysis of the ... Read full review
Formulation, Implementation and Control of Competitive Strategy with ...
No preview available - 2004