Relentless: the Japanese way of marketing
This illuminating look at how the Japanese target, invade, and conquer new markets abroad is an essential resource for any business professional who completes anywhere against Japanese. Johanssen and Nonaka, both leading experts on Japanese business with access to the country's major firms, draw fascinating comparisons between Western and Eastern marketing goals, strategies, techniques, and underlying beliefs. Line drawings. Graphs.
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Relentless: the Japanese way of marketingUser Review - Not Available - Book Verdict
In Japanese companies, market research is done not simply by underlings but by everyone in the firm, thus relaying the importance of this task. Market-research collaborators Johansson and Nonaka offer ... Read full review