Political Campaign Communication: Principles and Practices (Google eBook)

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Rowman & Littlefield Publishers, Aug 16, 2011 - Political Science - 464 pages
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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
  

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Contents

Communication and Political Campaigns A Prologue
3
Communicative Functions of Political Campaigns
21
Communicative Styles and Strategies of Political Campaigns
69
Communicative Mass Channels of Political Campaigning
117
Communicative Types and Functions of Televised Political Advertising
145
PRACTICES OF POLITICAL CAMPAIGN COMMUNICATION
175
Public Speaking in Political Campaigns
177
Recurring Forms of Political Campaign Communication
209
Debates in Political Campaigns
257
Interpersonal Communication in Political Campaigns
295
Advertising in Political Campaigns
323
New Media and Political Campaigns
365
Notes
379
Selected Bibliography
431
Index
437
Copyright

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About the author (2011)

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

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