Essentials of Marketing Research
In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 4th, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIALS OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.
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Review: Essentials of Marketing Research (with Qualtrics Card)User Review - Joecolelife - Goodreads
This first edition of Essentials of Marketing Research is written by Professor William G. Zikmund of Oklahoma State University, author of the best-selling Exploring Marketing Research (now in seventh ... Read full review