27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies (Google eBook)

Front Cover
Penguin, Sep 7, 2010 - Business & Economics - 240 pages
4 Reviews
Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.

You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:

Persuade people without browbeating them. Unite with your audience, not conquer them. Use language that lets people agree with you on their terms. Get people to see things your way and feel good about it.

With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.


  

What people are saying - Write a review

Amazing book! Start persuading people immediately

User Review  - Gabrielle18 - Borders

This book is an amazing read!! I didn't put the book down until I had finished reading it. The author provides easily accessible tips or "powers of persuasion" to use in every day situations. Whether ... Read full review

Amazing!

User Review  - beachgirly2002 - Borders

I originally got this book thinking it would help me in my career but was surprised to find how much it helped in my relationship. I found that persuasion is not making people do what you want them to do, but helping both parties find a middle ground that already exists. Read full review

Selected pages

Contents

Beyond Snow Day
It Starts with the Ego
From Campaign to Courtroom
The Pitch the Angle the Argument the Spin
How to Read This Book
Scoring a Home Run with a Legendary Ego
Can a Baseball Team Be from Two Cities?
A Sin for Every Story
JD Power and the Ultimate Third Party
Winning Numbers
Getting Mazda Out of a Rut
Undecided or Unaware? Project Implicit Wants to Know
Michael Dukakis
Crisis Control for Beginners
Gerrymandering and Old White Judges
Starbucks Growing Pains

The Geek Squad
A Reporters Notes on Emotional Language
Matching the Voters Ideas with Obamas Message
Persuasion Performance 101
Copyright

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About the author (2010)

Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.

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