The Semantic Turn: A New Foundation for Design (Google eBook)

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CRC Press, Dec 21, 2005 - Technology & Engineering - 368 pages
3 Reviews
Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs. It sets the stage by reviewing the history of semantic concerns in design, presenting their philosophical roots, examining the new social and technological challenges that professional designers are facing, and offering distinctions among contemporary artifacts that challenge designers.

Written by Klaus Krippendorff, recognized designer and distinguished scholar of communication and language use, the book builds an epistemological bridge between language/communication theory and human-centered conceptions of contemporary artifacts. Clarifying how the semantic turn goes beyond product semantics and differs from other approaches to meaning, Krippendorff develops four new theories of how artifacts make sense and presents a series of meaning-sensitive design methods, illustrated by examples, and evaluative techniques that radically depart from the functionalist and technology-centered tradition in design.

An indispensable guide for the future of the design profession, this book outlines not only a science for design that encourages asking and answering new kinds of questions, it also provides concepts and a vocabulary that enables designers to better partner with the more traditional disciplines of engineering, ergonomics, ecology, cognitive science, information technology, management, and marketing.

  

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Contents

1 History and Aim
1
2 Basic Concepts of Humancentered Design
36
3 Meaning of Artifacts in Use
71
4 Meaning of Artifacts in Language
138
5 Meaning in the Lives of Artifacts
166
6 Meaning in an Ecology of Artifacts
180
7 Design Methods Research and a Science for Design
192
8 Distantiations
253
9 Roots in the Ulm School of Design?
274
References
300
Credits
310
Index
312
About the Author
334
Copyright

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About the author (2005)

Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored "Information Theory, Structural Models for Qualitative Data", a "Dictionary of Cybernetics", edited "Communication and Control in Society", and coedited "The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques".

Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff's current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design - all of them exciting projects.

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