The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity

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SAGE, Sep 15, 2005 - Social Science - 217 pages
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Why are sport stars central to celebrity culture? What are the implications of their fame?

Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis).

He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts.

This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.
  

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Review: The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity

User Review  - Nicole - Goodreads

I was assigned to read this book for a sociology class about popular culture. It was very informative, covering the history of various sports, sport stars and their relationship with the media. The ... Read full review

Contents

Heroism Fame and Celebrity in the World of Sport
1
The Development of Modern Sport in Britain and America
19
The Professionalisation of Modern Sport
42
Media Sponsorship and Sport Stardom
65
Corporate Culture and the Branding of the Sport Star Mike Michael Jordon and Tiger Woods
103
Cultures of Sport Stardom David Beckham and Anna Kournikova
144
Concluding Remarks Sport Stars Authenticity and Charisma
191
References
200
Index
210
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About the author (2005)

Barry Smart is Professor of sociology at the University of Portsmouth and a member of the Centre for European and International Studies Research (CEISR). His research interests include: critical social theory; the

globalization of consumer culture and the transformation of economic life; and the cultural economy of modern sport. His most recent books are Economy, Culture & Society (OUP, 2003), The Sport Star (SAGE, 2005) and Consumer Society (SAGE, 2010)

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