Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Google eBook)

Front Cover
John Wiley & Sons, Oct 23, 2007 - Business & Economics - 288 pages
3 Reviews
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
  

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Review: Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience

User Review  - Bill - Goodreads

If you are wondering how the media business is changing read "Media Rules!" by my Brian Reich. When it comes to both an overview as well as why Barack Obama understands the "new media" this book is the standard. Read full review

Review: Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience

User Review  - Mimi Carter - Goodreads

I liked this book because the case studies were clear, concise and to the point. Many business books go on and on, and this one is very focused in its objective. Thumbs up! Read full review

Contents

Chapter 1 The Media That Matters
1
Chapter 2 Translating Transition
21
Chapter 3 Be All Things
29
Chapter 4 Be Organic
39
Chapter 5 Be a Guide
51
Chapter 6 Be Choosy
67
Chapter 7 Be a Fighter
81
Chapter 8 Be an Expert
95
Chapter 12 Be Fresh
149
Chapter 13 Be Geographically Relevant
161
Chapter 14 Be a Public Failure
173
Chapter 15 Be Connected and Coordinated
183
Chapter 16 Be a Steward
195
Chapter 17 Be Measurable
205
Notes
209
Bibliography
217

Chapter 9 Be Part of the Best Team
109
Chapter 10 Be Ahead of Your Audiences
127
Chapter 11 Be Second to Your Competitors
139

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About the author (2007)

Brian Reich is Director of New Media for Cone, Inc., a brand strategy and communications agency that creates stakeholder loyalty and long-term relationships through cause branding and corporate responsibility, marketing, public relations, and issues and crisis management initiatives. He has spent much of his life working with political organizations, helping to direct dozens of campaigns across the country.

Dan Solomon is CEO of Virilion, a full-service interactive agency with offices in Austin, Boston, Chicago, Washington, DC, and Los Angeles. The firm's work on behalf of clients has been recognized with awards from PR Week, PR News, the Public Affairs Council, the Ad Club of Greater Washington, and the South by Southwest Festival, among others. Prior to joining Virilion, Solomon was publisher for nationaljournal.com.

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