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Chapter 3Making DirectMail Advertising Respectable
Chapter 4Hair Crows on a Billiard Ball
21 other sections not shown
advertising agents American answer appliance asked called campaign cent Charles Kettering clerks company's convention copy cornbread course Crane customers Dayton dealers demonstration direct-mail distributors dollars electric refrigerator employes executives factory film friends Frigidaire Gibbs Harry Conover house organ idea illustrations industrial interest International Business Machines John H John Patterson keep Kinemacolor kitchen letters look machine major appliance manual manufacturers merchandise merchant methods motion picture National Cash Register never newspaper once paper Parcheesi Patterson brothers present president prizes promotion prospects purchase quota retail sales contest sales manager sales promotion sales training salesmanship salesmen selling technique sold stereopticon successful suggestions tell territory testimonial thing tion told trip turned users W. C. Fields Westinghouse window display