Relationship Marketing (Google eBook)

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Taylor & Francis, Jun 17, 2013 - Business & Economics - 509 pages
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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
  

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Contents

The six markets framework
1
Managing relationships with buyers intermediaries and consumers
33
Chapter 3 The supplier and alliance market domain
161
Chapter 4 The referral and influence market domains
220
Chapter 5 The recruitment and internal market domains
301
Chapter 6 Creating and implementing relationship marketing strategies
406
Index
501
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About the author (2013)

Peck is a Research Fellow in the Marketing and Logistics Group.

Prof. Martin Christopher has worked in logistics education and research for 40 years and previously headed the department of Demand Chain Management at Cranfield University.

Clark is a Lecturer in Marketing at Cranfield School of Management. She also serves as a consultant to a number of leading UK and European companies.

Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.

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