The Gutenberg Galaxy: The Making of Typographic Man

Front Cover
University of Toronto Press, 1962 - Social Science - 293 pages
27 Reviews

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.


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Review: The Gutenberg Galaxy: The Making of Typographic Man

User Review  - Elias Carlston - Goodreads

Read this right after "Understanding Media", and totally conflated the two in memory. Seems like all of McLuhan could be seen as one long piece though. Read full review

Review: The Gutenberg Galaxy: The Making of Typographic Man

User Review  - George Walker - Goodreads

This book compliments Elizabeth L. Eisenstein's book "the Printing Press as an Agent of Change. As mcLuhan has said "We are today as far into the electric age as the Elizabethans had advanced into the ... Read full review

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mcluhan, Marshall - The Gutenberg Galaxy: The Making of ...
mcluhan, Marshall - The Gutenberg Galaxy: The Making of Typographic Man. Notes - Garnet Hertz Updated 20 May 2006. General Thoughts ... notes/ mcluhan-gutenberg_galaxy.html

citeulike: The Gutenberg Galaxy: The Making of Typographic Man
TY - BOOK ID - citeulike:197321 TI - The Gutenberg Galaxy: The Making of Typographic Man PB - {University of Toronto Press} SN - 0802060412 N2 - {Nearly ... user/ macaetano/ article/ 197321

Marshall mcluhan and The Gutenberg Galaxy
Marshall mcluhan and The Gutenberg Galaxy. First published in 1962, Marshall mcluhan's The Gutenberg Galaxy studies the emergence of what its author calls ... hfl0232.html

Canadian publisher University of Toronto Press Online Book Catalogue
The Gutenberg Galaxy: The Making of Typographic Man. Paper 0802060412 (£9.95) $27.50. to shopping basket. The Gutenberg Galaxy: The Making of Typographic ... pubstore/ merchant.ihtml?pid=8410& step=4

The Gutenberg Galaxy: The Making of Typographic Man by Marshall ...
Marshall mcluhan looks back to what the printing revolution did to us and looks ahead to what the electronic revolution will do to us library/ book/ the-gutenberg-galaxy-the-making-of-typographic-man-by-marshall-mcluhan.jsp

JSTOR: The Gutenberg Galaxy: The Making of Typographic Man
The Gutenberg Galaxy: The Making of Typographic Man. Pp. 294. Toronto: University of Toronto Press, 1962. $5.95. mcluhan's The Mechanical Bride: Folk- lore ... sici?sici=0002-7162(196411)356%3C219%3ATGGTMO%3E2.0.CO%3B2-O

The Gutenberg Galaxy - Alison Harwood
mcluhan, M, The Gutenberg Galaxy: The Making of Typographic Man, University of Toronto Press, 1962, p. 330. 2. Ibid., p. 327. 3. Ibid., p. 192. 4. Ibid., p. ... marshan/ book5.htm

mcluhan: The Gutenberg Galaxy
mcluhan: The Gutenberg Galaxy. Prologue. “We are today as far into the electric age as the Elizabethans had advanced into the typographical and mechanical ... paul.livingston/ McLuhan%20notes.doc

The Gutenberg Galaxy Revisited: Print, Drama, and the English Ref ...
Skip Navigation and go to content. You may be using a browser that will cause viewing problems on our web site... please visit our browser upgrade page to ... news/ archives/ english/ 000019.shtml

Gutenberg Galaxy
The Hidden Center of the "Gutenberg Galaxy". mcluhan and the Gutenberg Galaxy. Technological determinists have always assumed that technology proceeds ... ~mizrachs/ Gutenberg_Galaxy.html

About the author (1962)

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advertisements, conveyed as much as---or more than---any single broadcast element. McLuhan grew up in the prairie country of the Canadian West and studied English at the University of Manitoba and Cambridge University. As television entered a period of huge growth during the 1950's, McLuhan, then a college professor, became interested in advertising. He thought of it as something to be taken seriously as a new culture form, beyond its obvious capability of selling products. That interest led to his increasing speculation about what media did to audiences. In his unpredictable modern poetry classes at the University of Toronto, he spoke more and more of media. The students he taught were the television generation, the first to grow up with the medium. Many were fascinated by McLuhan's provocative observations that a medium of communication radically alters the experience being communicated. A society, he said, is shaped more by the style than by the content of its media. Thus, the linear, sequential style of printing established a linear, sequential style of thinking, in which one thing is considered after another in orderly fashion: it shaped a culture in which (objective) reason predominated and experience was isolated, compartmentalized, and repeatable. In contrast, the low-density images of television, composed of a mosaic of light and dark dots, established a style of response in which it is necessary to unconsciously reconfigure the dots immediately in order to derive meaning from them. It has shaped a culture in which (subjective) emotion predominates and experience is holistic and unrepeatable. Since television (and the other electronic media) transcends space and time, the world is becoming a global village---a community in which distance and isolation are overcome. McLuhan was crisp and assured in his pronouncements and impatient with those who failed to grasp their import. McLuhan's most famous saying, "the medium is the message," was explicated in the first chapter of his most successful book, "Understanding Media," published in 1966 and still in print. It sold very well for a rather abstruse book and brought McLuhan widespread attention in intellectual circles. The media industry responded by seeking his advice and enthusiastically disseminating his ideas in magazines and on television. These ideas caused people to perceive their environment, particularly their media environment, in radically new ways. It was an unsettling experience for some, liberating for others. Though McLuhan produced some useful insights, he was given to wild generalizations and flagrant exaggerations. Some thought him a charlatan, and he always felt himself an outcast at the university, at least partly because of his disdain for print culture and opposition to academic conventions. He never seemed quite as energetic after an operation in 1967 to remove a huge brain tumor, but he continued to work and teach until he suffered a stroke in 1979. He died a year later. Though today his writings are not discussed as much by the general public, his thesis is still considered valid and his ideas have become widely accepted.

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